Ambassadors and Champions

Scotland’s first National Dementia Strategy was launched in June 2010. To support the educational actions arising from the strategies, the Scottish Government commissioned NHS Education for Scotland (NES) and the Scottish Social Services Council (SSSC) to produce Promoting Excellence: A framework for all health and social services staff working with people with dementia, their families and carers which was launched alongside the Standards of Care for Dementia in Scotland in June 2011.

In 2013 the Scottish Government launched their second National Dementia Strategy: 2013-2016 and made a national commitment on post-diagnostic support for everyone diagnosed with dementia from 1st April 2013.

In 2017 the strategy was updated again and we now have Scotland’s National Dementia Strategy 2017-2020. This new strategy sets out 20 commitments around issues such as more flexible delivery of Post-diagnostic Support, access to technology which enables people with dementia to live safely and independently and palliative and end of life care for people with dementia.


Dementia Ambassadors

Do you want to take an active role in improving the lives of people with dementia, their carers families and friends?

  • Do you have an appetite for further training and support?
  • Can you influence beyond your workplace?
  • Are you keen to work with other Dementia Ambassadors to build up a local cross-sector network?

The role of Dementia Ambassador includes:

  • Developing confidence in using the Promoting Excellence Learning Framework to improve practice
  • Promoting and distributing information about Promoting Excellence Learning Resources
  • Holding small awareness sessions, offering peer support and/or signposting to sources of information and support
  • Creating sustainability in improving dementia practice built on effective networking and ambassadorial support.

How do I sign up?

Email: or contact the East Dunbartonshire Dementia Network for further information.

Dementia Champions Programme

The Dementia Champions Programme forms part of wider initiatives to support improvements in the care and treatment of people with dementia admitted to or at risk of admission to general hospital settings including the establishment of Alzheimer Scotland Nurse Consultants/Specialists in NHS Scotland Boards.

The aim of the programme is to support the development of champions as change agents in improving the experience, care, treatment and outcomes for people with dementia, their families and carers in general hospitals and at the interface between hospital and community settings.

The Dementia Champion Programme is being delivered on behalf of NES/SSSC by the University of the West of Scotland in partnership with Alzheimer Scotland. Several cohorts of Dementia Champions have now completed the programme, with further training underway.